Introducing

James is the originator and founder of Ceroc which he established in the UK in 1980.

James never received formal dance training but enjoyed partner dancing which he first picked up in France as a teenager.

He set up his first dance club in London in 1980 to promote and develop a dance which was easy to pick up, looked terrific and could be performed to all types of music.

Since then, James has taught modern jive for over 25 years across the UK and abroad.

He is married and currently lives in West London.